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The Anti-Agency
We do rankings.
We do revenue.
Every underdog we've backed hit page 1
The agency model is broken. Bloated teams. Endless calls. Vanity metrics dressed up as progress.
We built the opposite. Every dollar into the work.
0%
of clients hit page 1
0x
avg. traffic growth
100
meetings required
Updated: February 2026 |
100% page 1 track record
|
Accepting 3 new clients this month
THE BULL$#!T
You've been here before.
I worked at these agencies. I know how the game works.
They bill for time, not results.
$60K over 12 months. Still on page 2.
"SEO takes time" they said. Meanwhile, your competitors took your keywords.
Weekly "status" calls. 45 minutes of nothing.
You could've read the update in 2 minutes. But they need to justify their retainer.
47-page report. Zero leads.
Beautiful charts. Impressive graphs. Your phone still isn't ringing.
Account Manager. $150/hr to forward emails.
"Let me check with the team and get back to you." Every. Single. Time.
Traffic up 400%. Revenue flat.
They ranked you for garbage keywords nobody searches. Impressions don't pay bills.
12-month contract. No exit clause.
Month 9. Rankings haven't budged. But you're locked in. Funny how that works.
THE ORIGIN
I built Underdog because I couldn't keep doing it.
We skip the theatre and do the work that actually moves rankings and revenue.
I spent years inside agencies billing $8K/month for work I knew wasn't landing.
I sat in rooms where account managers rehearsed excuses before client calls. I watched "strategists" copy-paste the same recommendations across 15 different clients. I saw reports designed to confuse, not inform.
The model isn't broken. It's working exactly as intended.
Agencies don't get paid to finish. They get paid to continue. The longer you stay confused, the longer you stay locked in. The more meetings you need, the more billable hours they log.
I left because I couldn't keep taking money from people who trusted me to help them, while knowing the system was designed to keep them dependent.
Underdog exists for one reason: to prove you can get results without the theatre.
RECEIPTS
Talk is cheap. Here's proof.
Real clients. Real numbers. Go ahead and verify every single one.
Healthcare
RECEIPT #0041Health Provider
+487%
Traffic increase
Turned declining visibility into $1.1M pipeline. Their previous agency? 18 months of "building foundations."
6 months$1.1M pipeline
VERIFIED 0041-UD-AU
UNDERDOG 100% HIT PAGE 1
B2B Construction
RECEIPT #0042Boutique Builder
18
Page 1 keywords
Outranked national chains. Their marketing manager said it "shouldn't be possible."
90 days exactlyZero meetings
VERIFIED 0042-UD-AU
UNDERDOG 100% HIT PAGE 1
EdTech
RECEIPT #0043Education Platform
3x
Traffic growth
200+ pages indexed and ranking. Previous agency had them "waiting for Google to catch up."
90 days200+ pages indexed
VERIFIED 0043-UD-AU
UNDERDOG 100% HIT PAGE 1
B2B SaaS
RECEIPT #0044SaaS Company
250%
Revenue growth
Not traffic growth. Revenue growth. That's the only metric that matters.
8 monthsRevenue, not vanity
VERIFIED 0044-UD-AU
UNDERDOG 100% HIT PAGE 1
THE RULES
No. F*cking. Meetings.
This isn't a tagline. It's how we operate.
17 Mon
Monday
Your old agency calendar
9:00 AM
Weekly status call
CancelledWe focus on results, not small talk. You'll see everything as it happens - live dashboard, async updates. No 45-minute recaps of work you can read in 2 minutes.
10:30 AM
Account manager check-in
RemovedWith a middle-man account manager who's never actually done SEO and has no idea what they're talking about. We cut that out. The person doing your SEO is the person you message.
2:00 PM
Monthly report review
Won't happenWe share results as they happen, not 30 days later in a deck. Real-time dashboard. Log in anytime. See everything.
All day
Just results
ConfirmedRankings go up. Leads flow in. Revenue follows. You see it all as it's happening - not in a monthly meeting. No fluff, no filler. Just the numbers that actually matter.
THE SOLUTION
We built our own dashboard.
No reports. No decks. Just a live dashboard you can check anytime.
LIVE
Organic Traffic
+487%
↑ vs last quarter
Pipeline Value
$1.1M
from organic
Page 1 Keywords
142
+12 this week
ROI
12.4x
on investment
90-Day Organic Traffic Growth
+487%
Week 1 Week 6 Week 12
THE SYSTEM
How we actually do it.
No mystery. No "proprietary methods." Just a system that works.
01
Technical Foundation
147-point audit. Core Web Vitals, indexation, schema, backlinks, architecture.
Critical fixes shipped in week one. Not month three.
Learn more → 02
Content Blitz
50+ buyer-intent pages in 90 days. Every piece targets keywords that convert.
No filler. No "thought leadership." Revenue pages.
Learn more → 03
Competitive Takedown
Reverse-engineer competitor rankings. Build content clusters to steal their keywords.
Track ROI. Not impressions. Not "brand awareness."
Learn more →INSIGHTS
From the Trenches.
Real strategies. No fluff. No theory.
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VIBE CHECK
We're not for everyone.
That's the point.
Read both columns. If the left one hits, we should talk.
This is for you if:
- → You want rankings, not relationships
- → You've paid an agency and still can't explain what they actually did
- → You suspect you're being milked but can't prove it
- → You're tired of paying for theatre
This isn't for you if:
- → You need weekly hand-holding
- → You want a "strategic partner" (we're not your therapist)
- → You measure success in "brand awareness"
- → You enjoy 47-slide decks
- → You already know SEO and want to tell someone what to do
FREQUENTLY ASKED QUESTIONS
Before you ask.
Real questions from real prospects. No softball setups.
How is this different from every other SEO agency?
Most agencies sell time. We sell outcomes. No account managers forwarding your emails. No 47-page reports designed to confuse you. The person doing your SEO is the person you talk to. Every dollar goes into the work, not into overhead.
What does "no meetings" actually mean?
It means exactly that. We don't do weekly status calls, monthly reviews, or quarterly strategy sessions. You get a live dashboard, async updates, and direct access to the person doing the work. If something needs discussing, we message. No calendars required.
How can you guarantee page 1 rankings?
We don't guarantee rankings. Nobody can. Google doesn't take bribes. What we can tell you is our track record: every single client we've taken on has hit page 1 for their target keywords. That's not luck. We're extremely selective about who we work with. If we don't think we can win, we'll tell you upfront and save you the money. We'd rather turn down work than take your cash and cross our fingers.
What industries do you work with?
Healthcare, SaaS, construction, education, finance, professional services, e-commerce. If your customers search Google before they buy, we can help. We're industry-agnostic but results-obsessed. What matters isn't the industry, it's whether there's search demand for what you sell. If people are Googling for it, we can rank you for it.
How much does it cost?
It depends on the scope. We don't do cookie-cutter packages or tiered pricing designed to upsell you. After the free teardown, we'll tell you exactly what needs doing, in what order, and what it costs. No hidden fees, no 12-month lock-ins, no surprise invoices for "extra work." If we can't help, we'll say so. And we won't charge you for the honesty.
What is the free teardown?
A 147-point technical audit of your website. We check everything Google cares about: page speed, indexation, schema, backlinks, content gaps, competitor positioning. You get a prioritised fix list delivered to your inbox. No call required, no sales pitch attached.
How long until I see results?
Technical fixes land in week one. Content goes live in month one. Most clients see meaningful ranking movement within 60-90 days. SEO is not overnight. But it shouldn't take 12 months of "building foundations" either.
What happens if it doesn't work?
We don't lock you into long-term contracts. If the results aren't there, you walk. No exit fees, no guilt trips, no "just give it another quarter." We keep clients by performing, not by trapping them. Every client we've worked with has stayed because the numbers speak for themselves. Not because a contract forced them to.
THE TEARDOWN
What's broken and
What it's costing you.
No spin. No pitch. Just the truth.
147-point technical audit of your site
Delivered to your inbox in minutes
100% free. No strings. No call.
Takes 30 seconds. No spam. Ever.
If there's nothing wrong, we'll tell you that too.