MELBOURNE, VIC
SEO Agency in Melbourne
Melbourne's digital scene is dense with startups, scale-ups, and agencies that all think they've cracked the code. Most haven't. They're still recycling the same link-building playbook from 2019. We're not most agencies.
Get The Teardown5.0M+
population
2nd
largest AU market
340K+
registered businesses
LOCAL MARKET
SEO in Melbourne isn't the same as everywhere else.
Melbourne's market has a unique wrinkle: the city's startup and tech ecosystem means businesses here are more SEO-savvy than average, but that awareness doesn't always translate to execution. You're competing against companies with in-house teams AND agencies simultaneously. E-commerce and SaaS dominate the search landscape. Local service businesses get squeezed between national brands and hyper-local competitors. The Google Business Profile game here is ruthless — especially in inner suburbs like Richmond, Fitzroy, and South Yarra where every café thinks they need SEO. We focus on the searches that drive revenue, not vanity rankings for keywords nobody converts on.
STRONG IN MELBOURNE
Industries that dominate here.
GAMBLING & iGAMING
Gambling & iGaming
Gambling marketing that builds acquisition channels when ad platforms ban you. SEO, content strategy, and link building for sports betting, casino, and iGaming brands.
View strategyFINANCE & TRADING
Finance & Trading
Finance marketing that converts traders without getting banned. SEO, paid search, and content strategy built for forex brokers, crypto platforms, and trading companies.
View strategyINSURANCE
Insurance
Insurance marketing that competes with comparison sites and avoids $50+ CPCs. Long-tail SEO, content depth strategy, and technical SEO for insurance providers.
View strategyTHE SYSTEM
Same system. Calibrated for Melbourne.
Every market is different. The Underdog system adapts to local search patterns, competition density, and buyer intent — not the other way around.
We also work with businesses in
100%
of clients hit page 1
0
meetings required
48hr
turnaround
Ready to rank in Melbourne?
Get a free teardown of your site. No meetings, no retainers, no commitment.
"Page 3 to #1 in 60 days. Previous agency quoted 12 months."
Tom R. · Health Tech
"18 page 1 rankings. Zero meetings. Two agencies said it couldn't be done."
Marcus W. · Construction