MELBOURNE, VIC

SEO Agency in Melbourne

Melbourne's digital scene is dense with startups, scale-ups, and agencies that all think they've cracked the code. Most haven't. They're still recycling the same link-building playbook from 2019. We're not most agencies.

Get The Teardown

5.0M+

population

2nd

largest AU market

340K+

registered businesses

LOCAL MARKET

SEO in Melbourne isn't the same as everywhere else.

Melbourne's market has a unique wrinkle: the city's startup and tech ecosystem means businesses here are more SEO-savvy than average, but that awareness doesn't always translate to execution. You're competing against companies with in-house teams AND agencies simultaneously. E-commerce and SaaS dominate the search landscape. Local service businesses get squeezed between national brands and hyper-local competitors. The Google Business Profile game here is ruthless — especially in inner suburbs like Richmond, Fitzroy, and South Yarra where every café thinks they need SEO. We focus on the searches that drive revenue, not vanity rankings for keywords nobody converts on.

THE SYSTEM

Same system. Calibrated for Melbourne.

Every market is different. The Underdog system adapts to local search patterns, competition density, and buyer intent — not the other way around.

100%

of clients hit page 1

0

meetings required

48hr

turnaround

Ready to rank in Melbourne?

Get a free teardown of your site. No meetings, no retainers, no commitment.

T

"Page 3 to #1 in 60 days. Previous agency quoted 12 months."

Tom R. · Health Tech

M

"18 page 1 rankings. Zero meetings. Two agencies said it couldn't be done."

Marcus W. · Construction

No, this isn't for me

Get your free site teardown.