SEO Agency on the Gold Coast

Gold Coast SEO is a different animal from the rest of Australia. Seasonality hits harder here than almost anywhere — search volume for tourism and hospitality keywords can swing 300-400% between peak and off-peak. Agencies that don't plan for this waste half their client's budget optimising for traffic that won't convert in the off-season. The other wrinkle is the overlap with Brisbane. Gold Coast businesses compete for South East Queensland searches, and the geographic proximity means Google's algorithms constantly shuffle local pack results between the two cities. You need a strategy that owns both the "Gold Coast" modifier AND competes in the broader SEQ corridor. Property, fitness, beauty, and events are all hyper-competitive locally. Tourism operators fight for the same "things to do" and "best restaurants" keywords that TripAdvisor and Yelp dominate nationally. We build content strategies that target the long-tail intent these aggregators miss — the specific, high-converting searches that tourists type when they're already on the Coast with a credit card in hand.