Local SEO That Actually Puts You on the Map

Your Google Business Profile is the single most important asset in local SEO. It determines whether you appear in the Google Map Pack, what information customers see, and how Google categorises your business.

We optimise every element:

- Primary and secondary categories selected based on actual search data, not guesswork - Business description written for conversion and keyword relevance - Service areas and attributes configured correctly for your coverage zone - Photos and videos uploaded on a regular schedule (businesses with 100+ photos get 520% more calls) - Google Posts published weekly to signal activity and relevance - Q&A section seeded with real questions your customers ask - Products and services listed with descriptions that match search intent

We also monitor your profile for spam edits, suggested changes from Google, and competitor sabotage (it happens more than you think). Your GBP is actively managed, not abandoned after setup.

NAP consistency - Name, Address, Phone number - across every listing on the internet is a foundational local ranking factor. If your business name is slightly different on Yelp than it is on your website, Google loses confidence in your data.

We audit every existing citation, correct inconsistencies, and build new citations on directories that actually matter for your industry and location. Not 500 junk directories - the 40-60 high-authority, location-relevant platforms that Google cross-references.

This includes:

- Core aggregators (Data Axle, Neustar Localeze, Foursquare) - Industry-specific directories relevant to your vertical - Local business associations and chambers of commerce - Government and .edu listings where applicable - Social media profiles with consistent NAP data

We also handle citation suppression - removing duplicate listings that confuse Google about which location data to trust.

Reviews aren't just social proof. They're a ranking factor. Google explicitly states that review count, score, and recency influence local rankings.

We build a review generation system, not a one-time ask. This includes:

- Identifying the optimal point in your customer journey to request reviews - Creating frictionless review request flows (email, SMS, QR codes, NFC tags) - Response templates for positive, neutral, and negative reviews - all customised to your brand voice - Review velocity monitoring to maintain consistent generation over time - Competitor review benchmarking so you know the target

The goal isn't just more reviews - it's a consistent stream of recent, detailed, positive reviews that Google sees as an ongoing signal of business quality. This is a long game — our guide on how long local SEO takes sets realistic timelines. A business with 50 reviews from the last 6 months outranks one with 200 reviews from 3 years ago.

If you serve multiple suburbs, cities, or regions, you need content marketing that targets each one. But not the way most agencies do it - 50 duplicate pages with the city name swapped out. Google sees through that immediately.

We build genuinely useful local content:

- Location-specific service pages with unique information about serving that area - Local resource guides that earn links from community organisations - Case studies and project showcases tied to specific locations - Blog content targeting location-modified keywords ('best [service] in [city]') - Area-specific landing pages for Google Ads support

Each page earns its existence by providing genuine value to someone searching in that location. No thin content. No keyword stuffing. No doorway pages.

We also build the internal linking architecture that connects your location pages to your service pages to your GBP - creating a web of local relevance signals that compounds over time.

Local links are different from general links — especially for small businesses doing local SEO. A mention from your city's newspaper or business association carries more local ranking weight than a link from a high-DA national blog.

We identify and pursue locally-relevant link opportunities:

- Local news coverage and journalist relationships - Community event sponsorships with website mentions - Local business partnerships and cross-promotions - Industry associations with member directories - Local government and council website listings - University and educational institution partnerships

Every local link reinforces the geographic relevance signals that Google needs to show your business for local searches. It's not about volume - it's about local authority.