Every insurer wants to rank for 'car insurance' and none will. Build SEO strategy around keywords you can own and content comparison sites can't replicate.
Comparison sites dominate insurance search but lack content depth. Here's how providers beat aggregators with expertise they structurally can't replicate.
Generic insurance content gets buried under aggregators. Educational content demonstrating underwriting expertise ranks where comparison sites structurally can't.
Insurance companies waste millions on paid leads they don't own. Here's how to build organic lead generation that compounds instead of resetting monthly.
Head terms cost $55+ per click and comparison sites own them. Long-tail insurance keywords convert better, cost nothing, and aggregators can't cover them.
Insurance companies pay $55+ per click for keywords comparison sites own. Build SEO targeting long-tail terms aggregators ignore that convert at higher rates.
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